About Adsonar
This site is all about my experience with Adsonar. If you’re not familiar with Adsonar, it’s a program by Quigo Technologies who focus on content targeted Ad Serving and Search Engine Marketing Solutions.
Quigo has two sections, one for advertisers and one for publishers. Let me give you a basic explanation of each.
If you are an advertiser, such as a company looking to sell orange rocks, then you would use Adsonar to obtain the customers. You pay Quigo an amount, say $1 per click and they in turn find websites that are willing to display your ad. The person clicks on the ad displayed on another site and they are taken to your website where you give them your best sales pitch.
Microsoft Ad Publisher and Google Adwords are competitors to Adsonar on the advertiser side.
The other section of Adsonar is for publishers. If you own a website, you can embed Adsonar code onto your site and get paid every time someone clicks on your ad.
This code when displayed in a browser, will deliver an ad from Quigo. In our example, an ad for Orange Rocks may appear and when a click happens, Quigo may pay you a few cents.
Quigo Adsonar makes money from being the middle man. The person taking out the ad doesn’t have to worry about finding websites to display their advertisement and the owner of the website doesn’t have to worry about finding advertisers.
Google Adsense, Microsoft’s Adcenter and Yahoo Publisher programs are competitors and in my opinion, better programs that pay out far more than what you’ll get with Adsonar. When I compared Adsense to Adsonar, Adsense left Adsonar far, far behind. Things may be different for you, so make sure you try all the programs before sticking with one.
That’s all I have about adsonar at this time. I’ll be revisiting the program in the future and will report back on their performance.